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Chicken Paella
The super-easy, super-healthy, super-smiley recipe for the new fresh year

Serves: 2
Preparation time: 10 minutes
Cooking time: 50 minutes
Difficulty: Easy (single approved!)

• ¼ teaspoon saffron threads
• 3 teaspoons olive oil
• 7 oz (about 200 g) boneless, skinless chicken breasts, cut into bite-sized pieces
• Sea salt and ground black pepper
• ½ small brown onion, diced
• 1 garlic clove, crushed
• 2 teaspoons sweet paprika
• 1 ¼ cups salt-reduced vegetable stock
• 4 ¼ oz (about 114 g) brown rice
• ½ medium red bell pepper, seeds removed and sliced
• 5 oz (about 142g) tinned crushed tomatoes
• 1 ¾ oz (about 54 g) frozen peas
• 2 teaspoons chopped fresh parsley
• 1 tablespoon pine nuts and lemon wedges, to serve

How to:
Place the saffron threads in a small bowl with 2 teaspoons of boiling water and set aside. Heat half of the oil in a large non-stick fry pan over medium heat. Add the chicken and cook for 5-6 minutes or until browned. Transfer to a heatproof bowl and set aside to rest. Season with salt and pepper, if desired.
Heat the remaining oil in the pan over medium heat. Add the onion and cook for 3-4 minutes or until soft and translucent. Add the garlic and cook for 1 minute, stirring frequently. Add paprika and cook for a further 2 minutes, stirring frequently.
Return the chicken to the pan, Add ½ cup of the stock and reduce the heat to medium-low. Simmer for 10 minutes or until almost all the liquid has been absorbed, stirring occasionally.
Add the peas and the remaining stock and simmer for further 5-8 minutes until the stock has been absorbed and the rice is tender. If the stock is all used and the rice is not ready, just add ½ cup of hot water at a time until all the rice is completely cooked. Stir through the parsley and pine nuts. Season with salt and black pepper, if desired.
To serve, place the chicken paella in two serving bowls. Serve with lemon wedges on the side.

Fanny Trivigno

Itsines K, (2016). “The Bikini Body: 28 -days healthy, eating & lifestyle guide”, St.Martin’s Press, 175 fifth avenue, New York (NY)


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Climate week and LIFE 360:
The new initiatives by which LVMH carries out its environment-friendly principles and launches its new rallying cry

“Be the change!”

With these words the famous luxury group LVMH has introduced the new environmental protection’s program: LIFE 360 (Initiatives For the Environment for the next 3,6 and 10 years). Through this initiative the Maison wants to create innovative work policies that could also be time sustainable.

Therefore, LVMH is carrying out highly ambitious environment-friendly principles by setting some climate goals. For instance, all group sites will use 100% renewable energy and will dispose of fossil-based virgin plastic in packaging by 2026. For the French company owned by the Arnault family, the environmental issue is therefore a topic of primary importance.

In particular, the most important LIFE 360 topics are:

Climate, biodiversity, creative circularity and transparency.

The aim of the program is to reduce the environmental pollution caused by LVMH.

The initiative was born, first of all, from the necessity to help the modern society to face the climate change and secondly, from the constraint to sensitize not only the customers, but also partner and employees.

The global expansion that characterizes the Maison, made possible for LVMH to organize a special online event in which 160.000 employees were involved, together with some well-known personalities of Fashion including creative directors, senior LVMH executives and members of different LVMH brands.

In detail, a climate week has been set up in which there was a chance to talk about the key topics of LIFE 360.

The event in question took place from 8-11 December. The various meetings included the exchange of ideas, doubts and suggestions that guests decided to share in order to play an active role in the realization of a more sustainable luxury environment. 

Over the four days of the climate week, different themes have been discussed in turn accompanied by several characters.

The first day has been dedicated to biodiversity.

From the meeting, it emerged that all LVMH brands are particularly worried about the prosperity of biodiversity since the latter also depends on the climate regulation. Nowadays, further increases in temperature could negatively affect the eco-system.

And if the situation does not improve over the next years, the eco-system deterioration could create devastating consequences for both humans and other animal or plant species.

The second day of the climate week concerned the carbon offsetting.

From the online discussion emerged that, in order to respect the trajectory set by the Paris Agreement, aimed at stabilizing global warming at under 2°C, greenhouse gas emissions must be brought to zero by the end of the 21st century.

The French group is constantly facing these environmental challenges.

In fact, carbon offsetting, related to boutiques and production sites, has already been reduced to 25%.

Moreover, LVMH is focusing its efforts on emissions that do not come directly from manufacturing, but they come from other links in the product lifecycle – sourcing of raw materials, transport to stores or customers, etc.

Moving on with our week, only during the third day there has been a focus on the specific position of the luxury within environmental pollution.

In this regard, Antoine Arnault, LVMH communications manager, claimed that they are not a fashion group, but instead, they represent a luxury group.

And this is the reason why the holdings are far from the world’s most polluting industry.

In fact, LVMH carbon footprint represents under 0.5% of the total carbon emissions of the fashion industry. The luxury sector, therefore, acts for the fashion industry’s most sustainable segment.

The Group brought together four Creative Directors from its Maisons – Felipe Oliveira Baptista, Creative Director of Kenzo, Kim Jones, Dior Men’s Creative Director, Jonathan Anderson, Creative Director of Loewe and Stella McCartney, Creative Director of her eponymous brand. These Ceos created their sustainable luxury’s vision by using different strategies; for instance Jonathan Anderson created the upcycled collection Eye/Loewe/Nature, Stella McCartney built a strong relationship with Evrnu, a textile innovation company and Kenzo started a partnership with WWF.

Finally, the Climate Week’s success was also confirmed on the last day by the LIFE in Stores Awards. The recognition for the best initiatives that support progress and innovation, by increasing the environmental development, went to the following brands:

–Envelope Design and Energy Management: Louis Vuitton, Florence
–Lighting and Interior Design: Bvlgari, Milan Montenapoleone
–Interior Air Quality : Loro Piana, Munich
–Maintenance: Berluti, Paris Saint-Honoré
–Progression (special category) : Christian Dior

The climate week came to a close with these winners!







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5 among the most wanted Christmas destinations

Even if limitations on international travel are still going on, we can’t stop ourselves from dreaming about a proper Christmas holiday, which most of the time, involves departure(s) from one place to another in order to reach our family, relatives or even just to have a little time to chill. As we strongly believe in a change for the travel/touristic topics, some place suggestions cannot be denied.

Here we go, Christmas (soon-to-be) travelers:


Half on the Christmas movies take place in NY, anyway. One of the best places to be during winter holidays is still her, the big apple so gloves on and patience in Times square! The Rockefeller Center decorated tree, which has been part of the holiday tradition since 1931, is just one of the Christmas “monuments” in NY. In the Rockefeller plaza, a little time should be invested in a romantic-winter famed ice rink race with your loved ones.There, across the street, Radio City usually hosts the annual Christmas spectacular. But before that, gifts should be assured: from the glamorous options on the Fifth Avenue department stores such as Saks and Bergdorf to the street corner of Central Park and Columbus Circle where is possible to find many gifts, clothes, snacks and drinks at the Holiday Market.


For the most fond of Jane Austen, there’s a small place on Earth called Bath, in England, where Christmas and the author of Price and Prejudice are both greatly celebrated. This is a culture trip themed holiday: in fact the city hosts the Jane Austen center and the Theatre Royal mentioned by Jane Austen both in Northanger Abbey and Persuasion. Furthermore, there is a Bath Christmas Market with more than 170 wooden chalets selling British handmade crafts. Once Roman territory, the city of Bath is nowadays the only entire location in UK to have been designated as a Unesco World Heritage Site. In fact, the name “Bath” may be connected to the Roman baths, today turned thermae bath spas. A good way to perfectly slip into the winter season by enjoying the thermal-rich waters maybe on an open-air rooftop pool.


Not only for summer lovers, Barcelona, could be a good way to extend the Christmas holidays enjoying the big celebrations for the Three Kings’ Day (January 6). According to the Spanish tradition, Melchior, Gaspar and Balthazar arrive at the city’s port by the night (January 5) and, with their ship, are welcomed with fireworks and a parade through the streets in a luxury festive atmosphere that includes camels, elephants, giraffes and costumes.


As Merlin from the animated movie “The Sword in the Stone” already knows, Hawaii are always “yaii”. It is certainty an alternative way to spend Christmas holidays, no snow allowed only high temperatures and beach parties. It is common to see Santa Claus with his proper swimming suit in the Aloha State; the celebrations officially start with the Honolulu city Lights, a monthlong Christmas display with a parade, live music and a 15-meter Christmas tree.

And a Santa Claus Hawaiian variation of 6 meters, Shake Santa, dressed down in red shorts and open shirt, takes pride of place downtown, seated next to his mu’umu’u-wearing wife, Tutu Mele.


The tradition always mentioned the North Pole as the official base of Santa Claus and his marvelous workshop but it seems that for the Finnish tradition is not exactly like this. They strongly suggest Rovaniemi, north Artic Circle as Santa Claus Hometown. In this singular location, children could make gingerbread cookies with Santa and apply at the Elf School. It is possible to attend a calligraphy class in order to learn how to compose a Christmas wish list with a quill, of course it is not the only Christmas position available. The city also offers entertainment for animal lovers, science passionate and leisure seekers. In the first case, it is possible to visit the Ranua Wildlife Park which hosts baby polar bears, wolverines and moose. There’s also a science center called “Arktikum” where is possible to learn about the northern light phenomenon. The last step is all about resting and relaxing: since the weather allows it, it is possible to experience a “frosty” staying in at the Artic Snow Hotel, which is entirely made of ice (but also equipped with saunas and hot tubs).

Fanny Trivigno



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New Year’s Eve outfit ideas

Even the end of a complicated year as 2020 needs to be properly celebrated. There is always a reason why to dress up that is not connected to our surroundings: our relatives, roommates and partners have seen the worst of our hoodies during these months… it is about time to break the comfy/sporty vicious cycle and try to approach positively the new, promising year. Here, few suggestions to gradually step into the party mode without leaving our couches.

Starters: jewelry heels, satin and velvet sandals, embodied and fur slippers. If we admit that, at least once in life we all have worn heels with the absolute certainty that we were not going out. But despite the circumstances (and the short kitchen-living room transit), this New Year’s Eve proposals allow several medium-high heel examples. First of all let’s coordinate. Not just according to the outfit colors and fabrics but shoes, today, could be coordinated to ribbons, gloves and even just nail polish. For an immediate switch to the Great Gatsby mood, crushed jewel heels (medium to high heel) should be a must; even if the shoes are a total black or dark forest green or steady burgundy, the jewel needs to sparkle. In alternative to embedded jewelry can be the lace pumps, the luxury of lace would immediately elevate the look with minimum effort. As for open shoes, not only a choice for summer anymore, glittered, leather sandals could be used to step in the 2021 with a twist of dazzling excitement. Satin and velvet can also be considerate due to the almost infinite associations in terms of style that the Christmas-winter wardrobe offers. One last consideration for our love-hate relationship with slippers. Since they are been worn quite a lot during 2020, a good pause may be allowed during these holidays. But, for the most slipper-affectionate, they can be allowed only if follow the coordination rule: the situation needs to be firmly managed because slippers need to be in harmony both in terms of colors and fabrics.

Main course: Satin dresses, Tie Neck Blouses, Leather Pants and Feathers Pjs. Starting with a classic rendez-vous, satin dresses need to be mentioned. It’s the perfect balance between in and out: with high heels (even velvet sandals for winter) the satin dress is a winning choice for both elegance and audacity outside. The fabric sinuosity and wearability can remember nightgowns; this feeling could be enriched by flat fur slippers or jewelry embedded slippers. To obtain (and eventually elevate) the ‘90s nostalgia vibe, the dress can be associated to “layers” from chunky to turtleneck jumpers or a more traditional open cardigan. For the undecided or last-minute choices, we feel like we can easily suggest tie neck blouses maybe in association to a bold leather pant: to avoid the one-piece effect, accessories should be added to the look. Strong colors could be associated to a matte black look or coral and red pieces could liven up a total beige outfit. The result is an edgy alternative, not so festive as the satin dress but still, eye-catching. As for the parties Pjs, the new mantra should be details: they can be feather or camisole polka-dot in satin or glittery paillettes all around. After months of causality, our suggestion is “BE EXTRA” and wear a PJ in which you won’t be afraid to be seen into. So, wear Paris with your Pj and your best Basque, or wear London with your checked Pj and umbrella earrings.

As Audrey Hepburn’s oversize shirt in “Breakfast at Tiffany’s” and Carrie Bradshaw in “Sex and the City”, pearl necklaces (long or short) could be the final touch to a apparently predictable item of clothing.

Dessert: It bags, earrings, necklaces and hairbands. As for the last sweet slice of Christmas fashion, accessories will probably become your best friends. The New Year’s Eve is the time to justify all the crystal material bought through the years: from crystal pendant earrings, to pearl and rhinestone buckle belts to extra long necklaces. The accessory will break the ice and make you feel immediately into the party, even if it allows no more than 5 people. So pendant, glittery, basic symmetrical or even just a white pearl, they all deserve to join the festive setting. Even the hairbands cannot be forgotten: it is time to banish to common “Happy New Year” band and permanently replace them with sparkly bandeau. As for handbags, they may be the less useful tool especially if you’re only moving from one room to another in your own flat. But, hey- it doesn’t mean that you don’t need to carry anything with you. The best advice is “go petite”. From feather-embellished totes (remember you coordinated PJ), to bracelet tasseled embellished clutches and mini trapezoid crossbody bags: nothing is more effective than your self-confidence.

Fanny Trivigno



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English Pudding recipes: a Christmas Carol to taste!

From Charles Dickens tales, we are glad to suggest a version on the traditional plum English pudding elaborated by the author and food historian Pen Vogler. She is a food historian and curator of the exhibition “Food Glorious Food: Dinner with Dickens”. As a food historian and specialist in food in literature, she is also the author of “Dinner with Mr. Darcy”, “Tea with Jane Austen” and “Penguin’s Great Food series” edited in 2011.

The following recipe, at the beginning a little different in terms of taste, is the original (or most likely so) Victorian Christmas pudding brought to life by Dickens in Christmas Carol. There, the extraordinary maker Mrs. Cratchit is able perfectly to embody the festive and joyful atmosphere typical of Charles Dickens’ Christmas meaning.

85 grams of plain flour
Pinch of salt
170g Veg or beef Suet
140g of brown sugar
1 teaspoon mixed spice
170g of breadcrumbs
170 grams of raisins
170 grams of currants
55 grams of cut mixed peel
1 apple
3 eggs, beaten
140ml of brandy
Butter for greasing

Fanny Trivigno



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Supreme Supremacy

Just few days ago, the American brand Supreme found itself winner in a harsh battle against its fakes. The brand, in fact, has been officially registered in Europe after many years of contracting debate.

We may all recognize its distinctive colors, red and white, without thinking twice but the over one-billion brand has been through quite a lot. The trademark key elements are its simplicity, popularity and it edgy vibe; without forgetting the Futura Italic font which is inspirited by artist Barbara Kruger.

Supreme was born during the 90s, in a particular urban atmosphere where other fellow brands like Adidas and Nike were already getting known through hip- hop culture and the production of sweaters, sport suits, jackets and t-shirts. The concept of “streetwear” has been the core and the mean of the trademark; the young 90s generation was immediately attracted by the idea of being able to wear the same outfits of their rappers/sport idols and all without breaking the bank. The beginning of the 90s, specifically April 1994, when the Supreme creator James Jebbia puts on the market a new line inspirited by skaters. Its first shop, also, reflects its content: it was originally set up in Lafayette Street in Soho, NY. A little shop among common sellers: a mechanic, an antique and a fire station. The atmosphere in Soho, on the other hand, is changing: the Keith Haring store nearby is calling for an artistic echo. And this is just the outside.

Once the Supreme shop is settled, the layout is speaking for itself and it seems hard to say if it is an alternative reality or a concrete rendezvous of street culture, sports, arts and design. The second shop will be opened after 10 years in LA. This time the shop proves itself worth the title of “store”:  double the size of the first purchasing point in NY, it shows a real skate rink. And from this point on, several stores have been opened in Brooklyn (NY), Paris, London, Osaka, Tokyo, Fukoka and Nagoya.

Supreme, is considered by some fashion addicted as “the Chanel of streetwear”, some others are just seeing a strong marketing strategy able to transform a casual streetwear in a desirable, fashionable and maybe iconic brand. In the last years Supreme collaborated with several brands, some belonging to luxury goods environment: it is the case of Louis Vuitton, Rimowa, Store Island, The North Face, Playboy, Levi’s and Comme des Garcons (capsule collection in 2012). As for the world of art and design, Supreme has been associated to Christopher Wool, Jeff Koons, Mark Flood, Neil Young, John Baldessari and Nate Lowman. Furthermore, the brand has also had its products photographed by Terry Richardson and among its ambassadors is possible to remember Michael Jordan, Lady Gaga, Kate Moss, Morrisey and Neil Young.

The firm started the registration of the brand “Supreme” as trademark years ago but only in August, the Euipo finalized the last step which recognized the brand Intellectual property rights in Europe. As “state of art” the brand will be protected against any counterfeiting attempt and it will be also prevented from exploitation by the ones who did not apply for the registration. In fact, through the years, Supreme has been subjected to several case of “misunderstanding”.  And highly publicized dispute was against “supreme” by Samsung. In 2018, Samsung announced the imminent collaboration with “Supreme” on Chinese Market. So far so good, until the misunderstanding was that the South-Korean Company was not referring the American Supreme but it was referring to an Italian “supreme” brand from Apulia. Not to mention the conclusion: the collaboration has been suspended permanently.

In conclusion the Supreme happenings, during the 2020 an acquisition took place by the Vf Corporation. It has been announced that the streetwear brand will enter the new corporation galaxy with a modest amount of 2,1 billions dollars.

Happy to know that this 2020 ended up well for this business!

Fanny Trivigno



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A fashion look at Christmas movies

When it comes to Christmas we will directly start to think about fluffy scarves, extra-large over-decorated jumpers and quite disagreeable socks. So, let’s face it, Christmas is that time of the year when the fashion reputation is suspended.

What we may look for, especially after this difficult year, is a little sense of self-concentration where the primping is little but constant work to avoid blues and negativity. Taking care of ourselves passes also through our imagination: the ability to create new scenarios in which it is possible to “redecorate” our dreams and fill in with concrete premises…what a better way to deal will all these suggestions if not by watching a Christmas movie?

Since we like it fashion, here is a list of classy and timeless options to avoid the mushy effect.

The first movies that should be mentioned is “Meet me in St. Louis” edited in 1944. Even if it does not apply to the classical definition of Christmas themed performances, it is necessary to put the attention on the magic vibe expressed by the motion picture and its cast.

A marvelous Judy Garland’s performance with “have yourself a merry little Christmas” is meant to be listened to over and over again through the ages; together with her vibrant character there’s Margaret O’Brien, Mary Astor, Tom Drake, Lucille Bremer and Marjorie Main. Apart from the musical features, the attention is caught by the extravagant costumes; a must for the fashion addicted are the evolution of the wardrobe according to the development of the story and particularly of Judy Garland’s Esther character. The designer Irene Sharaff is not afraid to toss some lady-like gloves on the young girl-next-door-character for the central “The Trolley song” and also, puff sleeves allowing, she adds more definition to the feminine waistline of the Garland even if the character is not completely ditching her tomboy tendencies along the story developing.

Another holiday classic “need to be” is the Frank Capra’s “A Wonderful Life”, 1946. Starring Donna Reed and James Stewart, the picture style says “vintage festive attire”. The most iconic costumes are, no doubts allowed, Mary Hatch’s Christmas dress, Mary’s dress that wins over George and Ruth Dakin’s family meeting outfit. As for the first one, in a duck blue egg color (as possible to see from the remastered color version), the costume designer felt the urge to impress the audience by introducing historically moderated dresses; that’s why the mentioned dress edited in 1946 for a time-story set in 1928 looks very up-to-the-minute. The second one, the dress that wins the man, should be seen as a fundamental step in the story: the two lovers finally together with Mary wearing a full-skirted silk dress in a shady, somber pink. As a reflection of the character purity of heart and goodwill, the dress is elegantly embodied around the neckline and the hem. The last outfit belongs to Harry Bailey’s wife, who’s able to exhibit a glamorous silhouette in a black pencil skirt, checked jacked with capped sleeves and a large decorated corsage. A pre-pin up vibe.

Carrying on the movie marathon, “White Christmas” (1954) represents as well as a good example of stylish holidays. The film is cheerful, frisky comedy where the joy is displayed since the very first moment: colors and bright lights,  perfectly 50s-ish are successfully capturing the atmosphere. The costumes here are more “traditional”: despite a good dose of “well-embedded Santa Suit”, the Judy Hayne’s turquoise lace and pink full-skirted nightgown are divinely winning the attention. Apart from the women outfits, the costume designer Edith Head expresses her gratified enthusiasm for the men dressing in White Christmas, including the Danny’s charcoal gray suit.

To end up with two gems of the golden age of Hollywood, we propose: “Desk Set” and “Bell, Book and Candle”. The first one, “Desk Set ” edited in 1957, is a first (mild) step on the feminist debate starring Katherine Hepburn, an actress remarkable not only for her talent but also for her dashing, foreseeing attire in terms of clothing choices. The costume designer is the Oscar winner Charles Le Miane and the doozy piece that everyone would probably remember is Dina’s purple cocktail dress, a flare cut typical 50sish.

The last movie is “Bell, Book and Candle” directed by Richard Quine in 1958 and starring Kim Novak, James Stewart, Jack Lemmon, Ernie Kovacs, Hermione Gingold, Elsa Lanchester and Janice Rule. A fantastic comedy in which destiny twists and witty but hilarious stereotypes, the Greenwich Witch casts a love spell.

Another link to Christmas-Halloween movies like Tim burton’s “Nightmare before Christmas” would do. But here the focus is on the chic outcomes of Kim Novak: from classy black trousers and high-necked cardigans, red-Christmas coats and bright gloves to the sleeveless green romantic dress, the pink gown and the bold deep-low line black dress for the evening that makes the costume designer Jean Louis choices extremely actual.


Fanny Trivigno


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Tourism decline under Covid-19

Almost one year ago, a pneumonia detected in Wuhan, China, was first reported to WHO country office. From that starting point the novel virus spread rapidly in the country region that, as preventive measure to contain the virus, was immediately put into lockdown.

Around April, the Covid-19 cases have been confirmed at approximated 2 million in over 200 countries which all responded with NPIs, nonpharmaceutical interventions, like home isolation, voluntary/required quarantine, social distancing, closure of schools and universities and postponement of socials events and sport initiatives.

Together with these measures, international and regional travel restrictions have been introduced making the tourism demand decline: from airlines to cruises ships to hospitality sector. Particularly, the impact of the virus has been able to shout down accommodations and resources attractivity that have always been fundamental elements of the touristic supply chain; restaurants could only continue their activities through take away and delivery service but many of them prefer to close temporarily all the activities if they could not apport all the government adjustments.

In a few months, the framing of global tourism system moved from over-tourism to non-tourism as illustrates by blogging, articles and photos (Condé Nast Traveller, 2020) and it seems to be a permanent, transformative step for the tourism sector due to its own peculiar characteristics: the unsold capacity determines the tourism revenue to be permanently lost.

It is important to say that the global tourism has been exposed to many pandemic crisis in the past; some examples are the Sars (severe acute respiratory syndrome) outbreak in 2003, Swine flu 2009-2012, Mers (Middle east respiratory syndrome) in 2012 and Ebola outbreak during 2014-2016.

Even if the reasons for increasing pandemic threats in the 21st century could be connect to the rapid growth and mobile world population, the urbanization trends, the industrialized food production in global value chains and the developing of global transport networks able to act like “vectors” in the spread of pathogens, all these disease outbreaks are the result of the man-made impact on ecosystems and its diversity.

As regarding the projected impacts, various industries have already published the consequences of covid-19 for the global tourism industry in 2020. The magnitude of the impact is fundamental to understand if the pandemic will develop further.

As UNWTO mentioned, it has already been observed a 20-30% decline in 2020 international arrivals that would translate into concrete losses of tourism receipts of US$300-450 billion. The WTTC, on the other hand, estimated a loss up top to US$2.1 trillion in 2020.

For anyone employed in global tourism, the crisis has become soon a personal moment of uncertainty: many businesses have already laid off most of their staff.

In the airlines sector, at least those airlines as Scandinavian airlines, Singapore airlines, Virgin and TUI, a German tour operator, have already received an excess of US$15 billion in state aids. Furthermore, several climate campaigners have already called on governments to bail out airlines only on conditions including a focus on workers, emission reductions and carbon pricing.

In accommodation sector as well, the industry revenue forecasts a significant decline, and the domestic markets are encouraged to recover first.

Sport events and MICE, social distancing will remain a major part of NPIs strategies to limit the speed of the pandemic. According to these solutions major sport leagues a eps Europe and America have been postponed including the UEFA EURO 2020 and the Summer Olympic Games. Small and Medium restaurants as well are facing problems recovering since they usually experience limited liquidity and small profit margins.

The sub-sector of the cruises is often setting for outbreaks of infections because of their closed environment (contacts among travellers from different countries).

The American Enterprise institute (2020) has already outlined a series of steps to follow aiming at firstly containing the spread of the virus and later aiming at banish the disease for good.

The first phase should consist in slowing the spread; to move to phase two some conditions needs like sustainable reduction in new cases and the ability from the hospitals to treat all patients requiring hospitalisation without resorting to crisis standard of care, to be achieved.

Further, in the second phase, it has been suggested the majority of schools, universities and businesses to reopen but home working should continue where convenient in order to limit contact within the community.

Then, when a vaccine is developed and received authorization to be implemented, phase three should be follow and NPIs can be lifted. Only once the vaccination is completed, global tourism could re-start leading to the final phase of rebuild readiness for the next pandemic.

In conclusion, the magnitude of what the Corona-19 has been done so far was certainty unexpected but there is no urge to return to business as usual.

The pandemic itself is raising some questions ,that need to be rightfully addressed, related to the role of domestic tourism in the recovery and long-term transformations, the doubt of the pandemic as a way to “tighter” border and support nationalism, the role of the financial stimulus and the consequences for austerity and climate change: a striking lesson for sure able to accelerate, as we hope, the transformation or at least a reorganization step by step for a new sustainable tourism.

Fanny Trivigno

Questa immagine ha l'attributo alt vuoto; il nome del file è 515A71DC41DF4E44BD64D8EB93C230B9-3.jpg

Stefan Gössling, Daniel Scott & Michael Hall (2020): Pandemics, tourism and global change: a rapid assessment of COVID-19, Journal of Tourism.


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Annalisa Queen, il nuovo fashion brand attento alla sostenibilità

È stata da poco inaugurata a Roma, nel quartiere Monti, la prima boutique monomarca del brand Annalisa Queen della giovane stilista romana Annalisa Caselli. Giovanissima e con un cv invidiabile tra cui le presenze alla Montecarlo Fashion week nel 2018 e la Fiera della Moda Italiana di Kiev nel 2019, la stilista del brand Ethical-Friendly si presenta con un contributo importante e concreto nel mondo green.

Il riciclo rappresenta la vera svolta nelle collezioni della stilista: innovazione, protezione dell’ambiente e la sua salvaguardia investendo sul presente prima ancora che sul futuro. Ogni dettaglio si configura come un’esecuzione perfetta e bilanciata; dai colori alle forme nulla è lasciato al caso persino l’etichetta interna è realizzata con materiale di riciclo. Inoltre, I capi vengono realizzati da un laboratorio, Onlus italiano, che si occupa di ridare lavoro e dignità a donne che provengono da storie difficili.

La collezione in boutique A/1 2020-2021 si presenta come un’iscrizione fiabesca, la breve descrizione di un progetto, un sogno realizzato: “C’era una volta un giardino incantato su un pianeta ancora sconosciuto, tra piante aliene e creature fantastiche, un luogo ancora incontaminato in cui l’uomo ancora non era giunto.”

La boutique, un luogo incantato dove regnano etica, sostenibilità e riciclo. Un luogo dove è possibile trovare qualità ed artigianalità senza dover rinunciare alle nuove tendenze. Un luogo dove i tessuti sono calzanti come una seconda pelle e frizzanti come la vita che portano dentro. Per la collezione F/W 2020 2021 sono stati scelti tre tessuti le cui colorazioni richiamano il cromatismo della stagione: russo ruggine di cotone biologico, un pile in poliestere riciclato con il disegno astratto dagli intrecci tropicali e un tessuto filamentoso con diverse variazioni di colorazione come a richiamare il presagio onirico della tendenza. Tra le altre nuance presenti possiamo trovare: il verde brillante, il viola, la terra bruciata che in boutique si oppongono elegantemente alle pareti soft Pink.

La collezione si compone sia di capi “classici” come pantaloni slim e gonne a ruota sia di capi innovativi e geometrici come i corti destrutturati o i capi in pile dal taglio irregolare fino a capi “composti” vera eccezionalità del brand nati da materiali di scarto di collezioni precedenti. La collezione è inoltre accompagnata da accessori in pelle biologica interamente realizzate attraverso gli scarti dell’ananas come le borse dal design contemporaneo e un bracciale realizzato con scarti di tessuto filamentoso con pochette in coordinato. Completano l’outfit i gioielli in bronzo dove ancora una volta la natura fa da musa ispiratrice con il suo essenzialismo e la sua grazia avvolgente.

La filosofia soggiacente del brand è l’utilizzo sempre maggiore di materiali ecologici e/o riciclati sia per gli abiti che per gli accessori oltre allo stesso arredamento della boutique romana, infatti, piccola oasi eco-sostenibile, è realizzata in materiali di riciclo: dalle vernici Airlite (pittura naturale antibatterica che purifica l’aria) al pavimento FSC (Forest Stewardship Council), marchio di certificazione che garantisce che i materiali legno-cartacei utilizzati derivino da una gestione forestale rispettosa dell’ambiente.

Fanny Trivigno

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CS Stefania Vaghi Comunicazione “Annalisa Queen brand etico e sostenibile”;
Photo Credits: Justyna Pawlowska;


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Lo strudel trentino: “Winter must eat”

Lo strudel è un dolce tipico con mele, uvetta, pinoli, cannella e pasta sfoglia accomunato all’Austria e al Trentino Alto-Adige. Il dolce rappresenta un vero e proprio must per le stagioni fredde grazie alla quantità di mele disponibile sul mercato, inoltre la sua preparazione non è particolarmente impegnativa sia che il suo ripieno venga avvolto dalla pasta sfoglia più leggera o dalla pasta frolla più consistente, il risultato è sempre garantito grazie ad alcuni accorgimenti durante la preparazione.

Per quanto riguarda la sua storia, lo Strudel parte da origini orientali, riportandoci indietro fino alla Mesopotamia. È stato infatti trovato un manoscritto del VIII secolo a.C. in cui si parla di un dessert preparato alla corte assira composto da una serie di strati sottili di sfoglia farciti con mele, frutta secca e miele. Da quel momento l’invitante dessert comincia a viaggiare per il mondo: dalla Turchia alla Grecia per tutto il Mediterraneo, evolvendosi attraverso l’uso di una pasta sfoglia croccante. Dalla combinazione della pasta croccante e la frutta secca si arrivò alla realizzazione di piccoli dolcetti monoporzione con pinoli, pistacchi, sfoglia e melassa spesso consumati a colazione. Questi dolci presero il nome di Baklavà e si diffusero in maniera incredibilmente celere grazie ai mercanti delle rotte Asia-Europa Orientale. In seguito, la ricetta fu rivisita dai pasticceri turchi che, intuendo il grande potenziale dei prodotti utilizzati, cercarono di apportare delle modifiche in base al gusto dei loro clienti. La sfoglia utilizzata per la preparazione del dessert, ormai disponibile in molte varianti, non era più la “classica” ma piuttosto rappresentava un’alternativa più leggera forse proprio per bilanciare la ricchezza del suo ripieno. Col passare degli anni, i dolcetti di pasta sfoglia passarono dalla Turchia all’Ungheria dove crebbero anche di dimensione racchiudendo sempre frutta secca, frutta fresca o composte. Successivamente quando nel 1699 l’Ungheria venne annessa all’Impero Austro-Ungarico, il dolce ormai divenuto celebre venne importato a Vienna e prese subito il nome di strudel che letteralmente significa “rotolo” o “vortice”. Qui i pasticceri austriaci lo modificarono ulteriormente: rinnovarono la sfoglia ormai sottilissima ed aggiunsero ingredienti tipici della zona. Vennero quindi impiegate le mele, l’uvetta ed i pinoli dichiarando la svolta del famoso dolce denominato Apfelsrudel.

Oggi Vi propongo una ricetta altoatesina, tutelata con un disciplinare che ne stabilisce gli ingredienti e che garantisce che la ricetta originale della pasticceria italiana venga riprodotta come segue.

Ingredienti per la sfoglia sottile:

  • 300 g di farina
  • 100 ml di acqua
  • 3 cucchiai di olio di semi
  • 1 uovo
  • 1 pizzico di sale

Ingredienti per la farcitura:

  • 50 g di zucchero
  • 50 g di pangrattato
  • 800 g di mele sbucciate e tagliate a fettine
  • 50 g di uvetta
  • 2 cucchiai di rum
  • 30 g di pinoli
  • 50 g di burro
  • 40 g di pinoli
  • 1 pizzico di cannella

Fanny Trivigno